First-Ever Online Mascot Face-Off Between Wittenberg and Wooster Earns Award
Springfield, Ohio – A year after Wittenberg University’s beloved Tiger went head-to-head with the College of Wooster’s Fighting Scot in a first-of-its-kind online Mascot Face-Off, the Council for Advancement and Support of Education (CASE) has recognized the innovative cyber battle with a District V Silver Award in the Best Collaborative Program category.
Best Collaborative Program was one of 49 different categories that comprised the 2010 Pride of CASE V Awards Program, which “honors institutions and individuals who demonstrate outstanding achievement in the concept and execution of advancement programs and communications,” according to the CASE website. Winners were announced at the annual CASE V conference on Dec. 14 in Chicago, Ill.
“This award is a tribute to the great working relationships that exist on our campus,” said Director of Alumni Relations Linda Beals, class of 1987. “We had so much fun putting this together with students, faculty, staff, alumni, parents of current students and our colleagues at the College of Wooster. We had no idea where this would go when it started, but the end result was beneficial to both campus communities.”
The idea was hatched in spring 2009, with much of the credit going to then-alumni relations student intern Ashley Manson, class of 2009. Filming for the four-minute Mascot Face-off video took place in April and May of that year. The primary promotional video, an interactive website (www.mascotfaceoff.com) that includes a video showcase of each mascot and pages for fans of each institution, and a variety of social media fan pages were then created.
The Mascot Face-Off was formally introduced midway through the 2009 football season, with online voting taking place from Oct. 26 until the day of the regular season finale between the two schools’ football teams at Wittenberg’s Edwards-Maurer Field on Nov. 14. A series of video vignettes were filmed showing the student-athletes, school administrators, alumni, coaches and university presidents exhorting their constituents to vote once per day in the contest.
Message boards on the Mascot Face-Off website and corresponding Facebook, Twitter and YouTube fan pages kept the rivalry heated. A total of 75,691 votes were cast in the nearly three weeks of online voting, with the Tigers rallying on the final two days take the spirited battle by a margin of just 4,281 votes.
Four current or former Wittenberg employees – all alumni – were officially recognized with the Best Collaborative Program award: Beals, former Director of New Media and current Assistant Swimming and Diving Coach Bob Rafferty, class of 2002, former Assistant Director of New Media Ross Ballinger, class of 2007, and former Assistant Director of Alumni Relations Ashley Peterson, class of 2007.
Written By: Ryan Maurer