Ann Bixel ’05 Advances Recruitment Efforts
As Wittenberg’s senior assistant director of admission and coordinator of New England recruitment, Ann Bixel spends her days traveling throughout the Northeast and having face-to-face conversations with prospective students in hopes of persuading them to consider her alma mater. Based in Boston, Mass. Bixel cannot imagine a better job as she gets to tell the Wittenberg story on a daily basis.
A leader in recruiting high school students using social media and a personalized communication plan, Bixel, who majored in studio art, coordinates Web-based communication with prospective students, their families, guidance counselors and university administrators, while integrating new media tools into recruitment practices. Her one-on-one time with students and families, and the social media efforts Bixel spearheads have translated into a significant increase in students enrolling at Wittenberg from New England.
Her dedication and commitment to ensuring that other young people experience Wittenberg for themselves recently earned Bixel the 2009 G.O.L.D. Service Award, given to a graduate of the last decade who has shared his or her time and talent with the university.
“Having the opportunity to get to know high school students and then to work with them through one of the most important decisions in their lives is amazing,” Bixel said. “But being able to tell them about Wittenberg is simply incredible. This is a place that changes lives. I know it did mine, and I’m grateful to play a role in its future through my work with young people.”
In addition to developing relationships with students and their families, Bixel also continues to reflect Wittenberg’s commitment to developing the whole person in her work in life. An artist who volunteers with nonprofit art organizations in her free time, Bixel often finds herself using art in her work when she paints the picture for prospective students of what college would be like at Wittenberg.
“The students I meet are adventurous, compassionate and engaged learners,” Bixel said. “I’m absolutely thrilled when they decide they want to come to Wittenberg because it’s here where they know they can make a difference in the world.”