Alumnus Provides Unique Business Opportunity
When David Dittmann ‘66 graduated, chances are he never anticipated coming back to pass his light on in such a generous way. Owner of Audio Bookshelf, a company specializing in the production and sale of audio books for middle school-aged readers, Dittmann has entered into a unique joint venture with seven management majors at his alma mater.
The Wittenberg students are involved with the Wittenberg Center for Applied Management, better known as WittCAM. Through WittEnterprises, a division of WittCAM, they are contributing to two major areas of the business, marketing and sales, and title selection. The intent is to learn more about the business in preparation for potentially taking control of Audio Bookshelf in the future.
The joint venture figures to be a winning situation for all involved in that Wittenberg students gain valuable real-world experience, the management department has a new educational resource, and Audio Bookshelf has the opportunity to evaluate future business opportunities.
“Mr. Dittmann is so open to new ideas,” said student participant Maureen Walsh ‘09. “He explained his desire to mentor students and teach them what life is like in the real world through this real-life working experience.”